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Parfait Harnesses Uses AI Hair to Deliver More Effective Services to Clients

Parfait Harnesses Uses AI Hair Technology

Parfait Harnesses Uses AI Hair Technology News

Parfait Harnesses Uses AI Hair to Deliver More Effective Services to Clients. The wig brand Parfait is a luxury one. Parfait uses technology power to revolutionize the AI technology wigs hair.

The company on Thursday launched its second-ever capsule line featuring “Grownish” actress and singer Justine Skye as the star of the wig and hair industry’s latest disruptive innovation.

Created, developed, and designed with the help of Black Women, “Parfait is the first and only company to use AI and facial recognition technology to create custom wigs and hair products on-demand,” said Isoken Igbinedion, co-founder and chief executive officer. “We provide an end-to-end concierge service that allows customers to receive support across the entire product life-cycle, from understanding what wig to purchase to advice on how to care for your hair to increase the product’s longevity.”

This company, launched on September 1, has created technology that allows the company “to deliver fully customized wigs and extensions within seven to nine business days from purchase to delivery,” Igbinedion claimed. In the past, wig and hairpiece buyers visit a brick-and-mortar store to try various styles.

Sometimes, the experience may be frustrating, particularly for Black women, possibly because the light may not match their skin tone, the lace on the wig isn’t the right shade, or the salesperson may be hurrying the customers. At Parfait, as per cofounder and chief tech officer Ifueko Igbinedion, “We’re not only reducing the amount of stress and friction customers experience during the purchasing process, but we are also ensuring the best outcomes for retailers and manufacturers of hair, beauty, and personal care products, who often live and die by customer happiness.”

Isoken and Igbinegion Ifueko have sisters that founded the company, Marylese Reeves, Cofounder and Chief Operating Officer, and Simone Kendle, cofounder, and chief marketing officer. The team has years of experience in the technology industry, with various qualifications such as The University of Pennsylvania’s Wharton School of Business, MIT, and work-related tours with Amazon, Microsoft, Capital One, Google, IBM, Waymo, and NASA.

Black women spend $6.6 billion each year on beauty; however, they make up only 11.1 percent of the U.S. beauty market. Additionally, the racial gap in the beauty industry results in Black companies accounting for only 2.4 percent of the entire beauty industry’s revenue, according to McKinsey & Co.’s Institute for Black Economic Mobility research.

With its wig line driven by technology, Parfait intends to impact the economic divide with a business model emphasizing black beauty. L’Oréal Announces Partnerships can serve as a valuable resource for learning more about a given topic, or it may spark fresh ideas.

Eliminating bias is another integral part of Parfait’s goals, along with “building the future version of AI technology for hair and beauty care. No matter if you’re at the salon, in a store, or at your home Parfait’s technology will allow customers to not only comprehend the best products to use best for their particular needs as well as accurately envision the way these products will appear in the real world, ensuring that their expectations are always in line with real-world reality.” stated Ifueko Igbinegion.

The company’s AI detects the most important factors needed to design the ideal wig: the size of the user’s head, skin tone, and facial characteristics. Prices begin with $380 to purchase a bespoke hairstyle and go up to $1140.

Isoken Igbinegion believes that the technology of the company will have a particularly positive impact on professional stylists. “As we grow into a trusted source for quality, ethically sourced, tech-enabled hair products, we enable stylists to focus on developing their skills and building their brands instead of dealing with sourcing challenges,” she stated. “Additionally, our customizable product offerings will allow stylists to have more flexibility in their own provided services.”

Parfait’s new campaign is expected to raise the bar for the industry of hair and wigs for the vast majority of individuals who are turning towards wigs, whether due to medical reasons, opting to get the look they desire, or protecting their hair.

“Through development of increasingly automated production processes based in the U.S., we will be able to better serve our community by providing more transparency, lower price points, faster lead times and regular innovation,” Ifueko Igbinegion stated.

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