L’Oréal Announces Partnerships with Ready Player Me. L’Oreal Brands Maybelline New York and L’Oreal Professionnel will bring a variety of gaming-inspired makeup and hair looks to the metaverse.
L’Oreal is increasing its efforts in the metaverse. Ready Player Me is the beauty giant bringing a variety of gaming-inspired hairstyles and makeup to Ready Player Me. Ready Player Me allows users to create 3D-animated avatars that can be used across more than 3,000 metaverse sites.
L’Oreal Professionnel, in collaboration with Evan Rochette, has created five trendy hairstyles on the platform. Maybelline New York, however, has five.
Camille Kroely is the chief metaverse officer and Web3 officer at L’Oreal. “Our goal was not to replicate realistic looks, it was to push creativity and bring people looks they couldn’t have in real life,” she said.
This initiative follows a series of immersive beauty experiences from L’Oreal. These include Maybelline’s Virtual Loft, which allows customers to view makeup tutorials and try-on looks. L’Oreal’s new partnership with Meta supports and incubates AR and avatar creation start-ups. Hairstyle Mistakes can be an excellent way to learn beauty-work or see things from a different perspective.
Kroely stated, “We want to crack the codes for beauty within [the metaverse], so we’re partnering avec key players who understand the field.” “Avatar customization is a very fashion-oriented field. There’s an untapped market for hair and makeup.
L’Oreal has begun testing Ready Player Me with L’Oreal Professionnel, Maybelline. It plans to expand its digital beauty portfolio by bringing other brands from the brand’s portfolio into the space, which Kroely describes as a “test-and learn” approach.
“We’ll find out the most popular looks, and then we can develop more from that. Kroely stated that we want to explore multibrand approaches that bring more creativity, expertise, and diversity to hair and makeup.
Ready Player Me, a leading platform for cross-game avatars, has partnered with many fashion brands, including New Balance, Pull&Bear, and others. This avenue also allows beauty brands to participate in the fledgling customizable avatar market.
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